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The 14-point QC checklist

Warehouse photographs are the only images in this process nobody in the sales chain chose. Work down the list while the parcel is still open, and stop shipping if the first five fail.

Checks

0 of 14 checks complete (0%)

Order of failure

The first five decide the rest

Checks one to five answer “is this the item I bought”. Six to fourteen answer “is it a good example of it”. A failure in the first group is a return conversation; a failure in the second is usually a learning experience.

1–5
identity checks
6–14
condition checks
0
reasons to ship early
Ask wording

Three sentences that get better photographs

  • “Please photograph the underside of the hardware.”The face of a buckle is chosen; the underside is honest.
  • “One frame in daylight, away from the lightbox.”Studio lighting is where colour claims go wrong.
  • “A short video of the zip running end to end.”Closures fail in motion, not in stills.
Yupoo catalogue